- Open to full-time roles
I make things people find, read, and join.
SEO content writer & content lead. Four years turning search demand into content people actually use — 80 pieces of it on Google’s first page.
recruiter in a hurry?
The 60-second version
Everything a recruiter needs, on one card.
Role targets
SEO Content Writer · Content Lead · Content Ops · Community Content
Experience
4+ years across 5 organisations, remote in 4 countries
Headline proof
200+ articles · 80 on Google page one · 1,000+ subscribers · 200 members in 4 hrs
Stack
Search-intent research, SERP analysis, WordPress, Yoast, X & LinkedIn, content calendars, performance reporting
Availability
Open to full-time, remote-first (placeholder — confirm notice period & time zones)
SmartSites
ICP Hub
Yagapay
Onchain Union
Panachora
SmartSites
ICP Hub
Yagapay
Onchain Union
Panachora
Proof
Numbers I can actually stand behind.
Most portfolios inflate. Mine is deliberately conservative — every figure below links to the case study that documents it, and every case study says plainly what the result does and doesn’t prove.
80
Articles that reached Google’s first page
SmartSites
200+
Long-form articles researched, written and published
SmartSites · Panachora
1,000+
Pre-launch email subscribers from one campaign
Yagapay
50/hr
Community members recruited per hour, averaged across a four-hour activation
Onchain Union
3
Regional hubs served — Kenya first, then the US and Hong Kong
ICP Hub
no fluff
Evidence policy: no reconstructed analytics, no invented percentages. Where original dashboards weren’t retained, the claim is scoped to exactly what the records support.
Placeholder — logo strip
Swap the scrolling org names above for real logos once permission is confirmed. Monochrome SVGs, ~30px tall, single baseline. Keep the marquee — it’s doing the “brands you recognise” job.
The toolkit
What I actually do all day.
Search-led writing
Intent first, keyword second
I work out what sits behind a query — a quick answer, a comparison, a decision someone’s nervous about — then build the page around that. Keywords go where they belong, never where they hurt.
Content operations
Draft to live page, no handoff gaps
Research, writing, editing, imagery, internal links, CMS formatting, on-page checks. A draft someone else has to repair isn’t a finished deliverable.
Web3 communication
Technical without the fog
Explaining an ecosystem to developers, founders and total newcomers at once — using technical language where it carries meaning and explaining it where it builds a wall.
Community activation
The part that happens offline
Face-to-face recruitment where there’s no editing window. Short enough to hold attention, complete enough that people know what they joined.
Product marketing
Selling what doesn’t exist yet
Pre-launch messaging that creates real interest without promising things the business can’t yet prove — and routes that interest into an audience you own.
Measurement
Honest reporting, on purpose
I separate contribution from causation. If I can’t evidence it, I don’t claim it — which is exactly the habit you want in whoever reports your content numbers upward.
Other people's words
Don't take my word for it.
Native cards — no embedded scripts, so nothing here can go blank when a social platform rate-limits a widget.
Placeholder — testimonial 1
Ask a SmartSites editor or account manager for 2–3 sentences on reliability and ranking results. Capture full name, job title, company — and a small photo if they’ll give you one.
Placeholder — testimonial 2
Ask an ICP Hub lead (Kenya, US or Hong Kong) why they recommended you to another region. That quote turns the 1→3 story into third-party proof — it’s the highest-value ask on this list.
Placeholder — testimonial 3
Ask the Yagapay founder or marketing lead about the pre-launch campaign. A founder’s voice balances the editor and manager perspectives above.
Selected work · 2021–2025
Five projects, result first.
Each card opens with the documented outcome and an honest note on what it proves. Want the method? Hit “How I pulled it off”. Skim in 90 seconds, or go deep — your call.
★ Flagship project
SmartSites
SEO Content Writer
Apr 2022 – May 2024 · Remote
100+ search-led articles, 80 on page one
Two years of long-form SEO writing across travel, senior living and automotive — three audiences with different needs, vocabularies and standards of care.
Documented result
80 articles reached Google’s first page — out of more than 100 long-form pieces completed during the reporting period.
What it proves: a repeatable method — research, intent interpretation, structure and editorial judgment applied at volume. Rankings also depend on site authority and links I didn’t control, so I claim the substance of the pages, not sole credit for every position.
How I pulled it off
Markets
Travel, senior living, automotive
Volume
100+ long-form articles over roughly two years
Contribution
Search-intent research, SERP analysis, outlining, writing, editorial consistency
How I worked
- Started with the meaning behind the query — quick answer, research, comparison, or first contact with the subject? That decides the opening and the order of everything after it.
- Used the SERP as research material: recurring questions, thin spots, the standard the page had to beat. Never a structure to copy.
- Outlined before drafting so every section had a job — which is what kills the repetition that creeps into keyword-driven briefs.
- Changed register by market: practical for travel, plain and considerate for senior living, precise for automotive.
- Kept SEO subordinate to clarity. When a phrase sounded forced, I rewrote the sentence around the meaning instead of protecting the keyword.
The lesson
Eighty first-page articles didn’t come from one clever trick. They came from applying sound research, structure and judgment over and over — the repeatability matters more than any single ranking.
Evidence note: ranking dashboards weren’t retained, so no traffic, click or revenue claims are made.
ICP Hub
Content Lead
Feb 2024 – Jun 2025 · Remote
From one regional hub to three
Making Web3 information genuinely useful across ICP communities in Kenya, the United States and Hong Kong — for developers, founders and people meeting the ecosystem for the first time.
Documented result
Work for the Kenya hub led to recommendations to support affiliated teams in two more markets — the US and Hong Kong.
What it proves: professional trust — the work was reliable enough to travel beyond its original assignment. It isn’t a substitute for audience analytics, and I don’t dress it up as one.
How I pulled it off
Audiences
Developers, founders, Web3 learners, ecosystem participants
Channels
X and LinkedIn — treated as different reading behaviours, not duplicate feeds
Scope
Educational content, ecosystem updates, community comms, event content, performance reporting
The real task
Take information from a technical ecosystem and make it land for people with wildly different levels of familiarity — without assuming so much that newcomers drop out, or simplifying so hard that developers learn nothing.
How I worked
- Started with the reader, not the announcement: what does this person need to understand, or do next?
- Treated clarity as part of technical accuracy — a factually correct explanation can still mislead if it drops the context needed to read it.
- Reframed per channel: X had to establish relevance immediately; LinkedIn could carry context and professional stakes.
- Ran the content calendar as an operating tool, not a chore — it’s what made a remote, multi-region team coordinate.
- Prepared engagement and performance reports. The work didn’t end at publish.
The lesson
Community content isn’t useful because it’s frequent or technically correct. It’s useful when the right person understands why it matters and what to do with it.
Evidence note: original dashboards and calendars weren’t retained, so no follower-growth or engagement percentages are claimed here.
Onchain Union
Community Activation
2024 · In person
200 community members in four hours
A direct, low-resource activation: limited time, almost no promotional support, and conversations that had to establish relevance in seconds.
Documented result
200 members recruited across a four-hour window — an average pace of 50 registrations an hour.
What it proves: I can represent a community face-to-face, explain its value fast, and hold a pace under pressure. It says nothing about those members’ retention — recruitment is the start of community growth, not the whole measure.
How I pulled it off
How I worked
- Shortened the message to its useful core — what does someone need right now, and what can wait until after they join?
- Treated questions as part of the pitch. The concern behind a question usually mattered more than its wording.
- Kept the next action close to the conversation, so interest didn’t evaporate between “that sounds good” and actually registering.
- Managed for pace without treating people like numbers — concise, but never so rushed that someone walked away unsure what they’d joined.
Why it's in the portfolio
Most of my work is written and remote. This was real-time: I could see the moment an explanation landed or created doubt, with no editing window afterwards. That transfers straight into community management, field activation, event marketing and ambassador programmes.
Evidence note: the number of people approached wasn’t retained, so no conversion rate is claimed.
Panachora
SEO Lifestyle Content Marketer
Jul 2021 – Aug 2022 · Remote
100+ articles, research to published page
End-to-end content operations across health, fashion, food and skincare sites — research, writing, editing, imagery, formatting, on-page SEO and publishing.
Documented result
More than 100 articles taken from assigned topic to live, publish-ready page — with multiple articles recorded as reaching Google’s first page.
What it proves: production scale and end-to-end publishing responsibility — the article and the system around it. The exact first-page count wasn’t preserved, so “multiple” stays “multiple.”
How I pulled it off
Industries
Health, fashion, food, skincare
Pipeline
Research → writing → editing → imagery → WordPress formatting → links → Yoast checks → publish
How I worked
- Understood the subject before drafting. Health topics got extra care with wording and sources, because readers might act on them.
- Kept separate pages pointed at separate search needs, so the site didn’t end up competing with itself.
- Used the WordPress publishing stage as a final editorial review — formatting exposes problems a draft hides.
- Treated Yoast as a prompt for review, never the editor. A green light never overrode clarity.
The lesson
Content quality is partly an operational result. Structure, links, imagery and final review decide whether the reader receives the article the way it was intended.
Evidence note: the original content inventory and analytics are no longer available, so no traffic or efficiency figures are claimed.
Yagapay
Product Marketing & Social
Feb 2022 – Jun 2022 · Lagos, Nigeria
A 1,000-subscriber audience before launch
Marketing a product nobody could use yet: campaign messaging, social content and giveaways all engineered around a single action — the email sign-up.
Documented result
The pre-launch campaign generated more than 1,000 email sign-ups before the product was publicly available.
What it proves: I can connect content to a defined customer action and build an audience the company owns — as part of a wider team. It measures registrations, not eventual customers, and I say so out loud.
How I pulled it off
How I worked
- Made the email sign-up the campaign’s one main action. Awareness content existed to move people toward it, not to farm engagement.
- Wrote messaging that worked before the product did — enough to create real interest, nothing the business couldn’t yet back up.
- Used giveaways for attention while keeping the surrounding message clear about what Yagapay was and why to stay subscribed after the prize was gone.
- Stayed flexible inside an early-stage environment where product and positioning were both still moving.
The lesson
Content becomes commercially useful when it helps someone take a sensible next step. Here the step wasn’t a purchase — it was permission to keep talking. A thousand people gave it before launch day.
Evidence note: campaign dashboards, channel attribution and email-platform data are no longer available, so no channel, conversion or activation figures are claimed.
Fit — who I’m for
How I work with teams
Marketing & SEO leaders
You need rankings that come from method, not luck
A documented, repeatable process for turning search demand into content people actually use — 80 first-page articles’ worth of it — plus reporting honest enough to put in front of your own leadership.
Content & editorial teams
You need a writer who ships complete pages
Research, outline, draft, imagery, links, CMS formatting, on-page checks — publish-ready work at volume, without quality drifting as the niche changes underneath it.
Web3 & community orgs
You need technical ideas made human
Ecosystem updates translated for developers, founders and newcomers without distortion — trusted enough to be recommended across three regional hubs — and someone who can activate members in person too.
About
The person behind the pages.
I’m a content professional from Lagos, Nigeria, working remotely with teams in the United States, Singapore, Kenya and Hong Kong. My work sits where three crafts overlap: search-led writing, content operations, and community communication.
What connects them is a habit of starting with the reader — the decision, worry or task sitting behind a search query, an ecosystem announcement, or a two-minute conversation at an activation table. And a second habit: measuring honestly. Every case study here states what the result does and doesn’t prove, because reporting is only useful when the reader knows exactly what was measured.
Placeholder — make this yours
Two or three sentences of personality: what you read or write outside work, a side project, what you’re learning next (AI-assisted content workflows are a strong 2026 answer). This is the bit people remember after ten other portfolios.
Things I’m good at →
Search-intent research
SERP analysis
Long-form SEO
Content ops
Editorial planning
WordPress
Yoast
X & LinkedIn
Email acquisition
Community activation
Web3 comms
Performance reporting
Contact
Hiring? Let’s make this easy.
One email, one resume, no forms to wrestle with. If you’d rather see the paperwork first, the resume link has everything in one page.
Full history, recommendations and the usual recruiter plumbing.
Placeholder — optional form
Want a qualifying form for freelance leads (challenge, timeline, budget)? Embed Tally or Formspree here. Keep email primary — recruiters won’t fill five fields.